Authentic beauty is the one that expresses true naturalness, the one that allows every woman to feel good about herself and to show her best version at all times.
Authentic beauty is natural and simple, but above all real. What could be more beautiful than feeling proud of who we are and how we are?
Authentic beauty does not try to change us, or to hide parts of us, attending to canons with which we do not feel identified.
Authenticity is always being ourselves, feeling good in our skin and valuing what makes us different.
Because there is nothing more authentic than being true to yourself.